The iPod, iPhone, and iPad offer tremendous opportunity for the savvy developer to achieve millions of sales, but it's not just about tossing your creation into Apple's App Store pool and expecting it to swim. Visionary author Rana June Sobhany offers a lively step-by-step process that will enable anyone--from the small independent to the advanced development house--to aggressively position, market, and sell their product. Rana reveals the secrets and techniques that have made her a pioneer in the industry, enabling you to cut through the noise and chaos and sell your app to an audience hungry for the next great thing. She also shares insights from other industry professionals whose secrets will illustrate the vital do's and don'ts you must address in order to succeed. More than just a book, this is the "seller's development kit" for the mobile age. Specializing in developing customer acquisition strategies, brand positioning, and leveraging public relations as marketing, Rana applies her unique style and methodology of integrated marketing communications to promote companies and ideas across political, nonprofit, entertainment, advertising, and social channels in the mobile space. As a co-founder of Medialets, the largest in-application analytics and advertising platform, Rana has been deeply involved in the successful design, implementation, and execution of comprehensive application marketing campaigns for products across the industry, including iPhone, and was among ...
Keywords: Rana, Sobhany, ipad, dj, musicians, at, google, authors
